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Special Report: Digital growth drives travelweekly.co.uk revamp

Travel Weekly has revamped its website to make it even easier to use and access following a massive surge in traffic and interaction since the start of the Covid-19 pandemic.

The new-look site is now live and features new elements including a fresh look for news articles and destination features, plus hub areas to showcase themed content including product and trade information from industry partners.

Free across all devices

The responsive site will continue to be accessible on all devices including mobile, tablet and desktop as Travel Weekly continues its market‑leading coverage and support for the industry across its portfolio of digital, print, social and face-to-face products.

All content will remain available for free and without paywalls as we reaffirm our commitment to inform, inspire, connect and support the travel trade as it faces its greatest‑ever challenge.

Lucy Huxley, editor-in-chief, said: “The industry and our readers have faced unimaginable hardship over the past 18 months and, as the market-leading multimedia company for the travel trade, we have doubled our efforts and adapted our content to provide the best news, analysis, advice, opinion and inspiration online and in the weekly edition of the magazine.

“The huge growth in engagement we have seen in our online and social media channels since last March in particular has underlined the key role we have to play in keeping our readers informed and connected on digital platforms wherever they are based. This fresh new look for our website will allow us to deliver that market-leading content from our unrivalled editorial team better than ever before.”features-example

New-look feature: What it like on MSC Cruises’ first UK sailing?

Staggering growth

Stuart Parish, managing director, added: “The increase in our online traffic over the past year has been truly staggering. We believe it is important to invest in our products, despite the restrictions and challenges we too are facing, to ensure our content is as available and accessible as possible to everyone in the industry regardless of how or where our readers and partners are accessing it.

“We understand the part Travel Weekly and the wider Jacobs Media Group portfolio needs to play to support the industry’s recovery and we believe this new-look site will give us a modern and engaging platform to do that online in the months and years ahead.”

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New look Travel Weekly Hub


Serving you digitally through the Covid crisis

Travel Weekly’s new digital output during the pandemic has included:

Almost 300 videos, webcasts and webinars featuring interviews and advice from the industry’s biggest names, plus agents and experts in fields ranging from mental health and HR to finance and sustainability. These videos have received more than 996,000 views, with the recent interview with Jet2 chief Steve Heapy alone generating 51,000 views.

A series of highly successful virtual conferences and events including the Future of Travel Week and Spring Forum, in partnership with Google, and the Travel Weekly Insight Annual Report, in partnership with Deloitte.

The Globe Travel Rewards, a celebration and prize-giving for agents held in place of the Globe Travel Awards.

Restart & Recovery and Homeworking Directory microsites to support agents.

Business:pm, an evening email briefing, complementing the 9am Business:am newsletter that has set the industry agenda for the past 10 years.

 


Travel Weekly’s digital growth

Pageviews
2020: 14,755,891
2019: 8,935,671

Users
2020: 5,725,701
2019: 3,665,851

2021 to date:
Pageviews
2021: 9,193,397
2020: 6,323,419

Users
2021: 3,883,989
2020: 2,423,368

Milestone

Surpassed two million monthly pageviews for first time in March 2021, rising to 2.4 million in May

(Source: Google Analytics)


Market share
83%
Against nearest competitor (Source: Similarweb)


Social media growth

Facebook
27,423 followers
Up 36% in past 12 months

Twitter
102,552 followers
Topped 100k for the first time

LinkedIn
40,337 followers
Up 40% in past 12 months

More: Travel Weekly Hub

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