| Journal: TWUK | Section: |
| Title: | Issue Date: 15/05/00 |
| Author: | Page Number: 4 |
| Copyright: Other |
Bridge moves into domestic market with brochure launch
BRIDGE Travel has launched its first domestic programme for 10 years with the aim of ending Superbreak’s stranglehold on the market.The Airtours-owned operator is featuring 500 hotels in its Britain and Ireland programme with projected sales of 100,000 within three years.
Product will be available on a specially designed viewdata system, enabling agents to search by destination.
Brand manager Peter Brooks said: “We pulled our domestic programme 10 years ago but it was a decision our former managing director Richard Dupuis regrets.
“The long-term aim of the programme is to end the dominance of Superbreak and, with our brand name and reputation, it can be done.” Prices start at £28 for bed and breakfast in a number of destinations.