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Cruise agent profile is a new, regular spot looking at how businesses operate


Name: Frank Dullop.



Title: managing director.



Agency: Cruise Club International.



Founded: 1989.



Location: Bromley, Kent.



Number of staff: 10.



Proportion of business devoted to cruising: 100%.



Customer profile: very wide in age groups and spending power. We sell cruises from under £1,000 – £70,000.



How many of your customers are new to cruising? 20%.



What are the most popular ships among your customers? Cunard’s QE2 and P&O Cruises’ Oriana.



What are the most popular cruising destinations among your customers? Caribbean in winter and the Mediterranean and Northern Europe in summer. Alaska and South America are developing.



What are the advantages of selling cruising? The focus on one sector means you can serve clients better.



What are the drawbacks? If there is a downturn in the market, you cannot sell something else. If there is an operational problem involving a particular ship, you might have a high proportion of customers who are affected.



Name: Frank Dullop.



Title: managing director.



Agency: Cruise Club International.



Founded: 1989.



Location: Bromley, Kent.



Number of staff: 10.



Proportion of business devoted to cruising: 100%.



Customer profile: very wide in age groups and spending power. We sell cruises from under £1,000 – £70,000.



How many of your customers are new to cruising? 20%.



What are the most popular ships among your customers? Cunard’s QE2 and P&O Cruises’ Oriana.



What are the most popular cruising destinations among your customers? Caribbean in winter and the Mediterranean and Northern Europe in summer. Alaska and South America are developing.



What are the advantages of selling cruising? The focus on one sector means you can serve clients better.



What are the drawbacks? If there is a downturn in the market, you cannot sell something else. If there is an operational problem involving a particular ship, you might have a high proportion of customers who are affected.


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