| Journal: TWUK | Section: |
| Title: | Issue Date: 22/05/00 |
| Author: | Page Number: 74 |
| Copyright: Other |
Has lastminute.com lost its Net assets?
all went very smoothly. But to read about them, you’d think they couldn’t organise a drink up in a brewery.Why haven’t they hit back at claims that the business will be finished when the big guys pull their product? Or done something to counter the perception that the company has nothing to offer except Lane-Fox and Hoberman?Or talked about how the company can work with the trade instead of against it?
I recently had a meeting with Brent and Martha. Brent was good humoured, but in the five minutes that Martha gave me, she just moaned about our coverage.
Later, they didn’t bother following up my invitation to talk further about their strategy for the future.
No wonder the press struggles to write nice things about the company.
It’s time for them to say something positive lastminute.com.
EVERYONE had a good laugh (well, we did anyway) at the Airtours management and their attempt to look trendy last week at the launch of an e-commerce strategy.
What on earth will those highly paid advisors think of next – ponytails for the boys?
Anyway, one company in desperate need of an advisor to improve their image is lastminute.com.
You’d think a business with limited content would understand more than most that perception is more important than reality.
Founders Martha Lane-Fox and Brent Hoberman are intelligent people who came up with a great idea. But they haven’t got a clue about how the press works.
They don’t understand that if you pose around in Sunday supplements, you’re fair game for a kicking when the share price crashes.
I’ve been on a holiday sold by lastminute.com(purely for research you understand) and it all went very smoothly. But to read about them, you’d think they couldn’t organise a drink up in a brewery.
Why haven’t they hit back at claims that the business will be finished when the big guys pull their product? Or done something to counter the perception that the company has nothing to offer except Lane-Fox and Hoberman?Or talked about how the company can work with the trade instead of against it?
I recently had a meeting with Brent and Martha. Brent was good humoured, but in the five minutes that Martha gave me, she just moaned about our coverage.
Later, they didn’t bother following up my invitation to talk further about their strategy for the future.
No wonder the press struggles to write nice things about the company.
It’s time for them to say something positive lastminute.com.