| Journal: TWUK | Section: |
| Title: | Issue Date: 17/07/00 |
| Author: | Page Number: 4 |
| Copyright: Other |
Neilson keeps it simple with new brochure
THOMAS Cook activity brand Neilson has simplified its brochure, replacing detailed product information with stand-alone supplements covering its key specialist holidays.The magazine-style leaflets – distributed with Neilson’s 2001 brochure – provide information on surf, sail and cycle holidays, flotilla and villa breaks, scuba diving and mountain biking.
Neilson director Pete Tyler said the new format was decided on after receiving feedback from agents. “The new style eliminates in-depth technical details from the core programme that were not relevant to every customer,” said Tyler.
He said the supplements will allow agents and clients to find relevant information easily.
Predicting a growth in activity-based holidays of around 5% over the next 12 months, Neilson has upgraded its yachts and held prices at 2000 levels.
One-week flotilla holidays have been rerouted to meet demand for shorter breaks; pre-bookable diving courses have been expanded to Turkey and Grenada; and children’s clubs have been added to the surf, sail and cycle centres in Grenada and Mar Menor in Spain. Prices lead in at £335 per person for seven nights’ bed and breakfast in Nidri, Greece.