| Journal: TWUK | Section: |
| Title: | Issue Date: 24/07/00 |
| Author: | Page Number: 4 |
| Copyright: Other |
Nealon: getting the message across to agents is the key to increasing sales
Thomson factfile to help agents offer clients the right holidays
THOMSON is striving to further educate agents about its products as it launches its second-edition Summer Sun brochure and a range of first editions.The operator is distributing a factfile containing the key details of each brochure and who it is aimed at.
Group brand manager Richard Nealon said getting the message over to the trade was key.
He said 2001 would be a year of gradually building on new product introduced this year rather than launching fresh innovations.
New hotels introduced to its first-edition Thomson Gold brochure include two in Minorca and one each in Lanzarote and Zakynthos, taking the number to 41. The Elamaris Apartments in Cyprus are new in Superfamily, also first edition, while the Andalucia Princess and Costa del Sol Princess hotels in Estepona on the Costa del Sol are new in its Platinum programme.
Second-editionsummer 2001
Operator: Thomson.