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BA’s new chiefmakes first team change




































Journal: TWUKSection:
Title: Issue Date: 24/07/00
Author: Page Number: 2
Copyright: Other











BA’s new chiefmakes first team change

BRITISH Airways chief executive Rod Eddington has made the first changes to his management team since he took over from Bob Ayling in May.


In a move which the airline claims will see a “flatter structure with a wider pool of people”, BA director of marketing Martin George will join the airline’s leadership team, reporting directly to Eddington. He previously reported to commercial director Carl Michel.


A spokeswoman for the airline said the move was a “tweaking of the structure of the team”.


“This is Eddington’s way of showing he wants to be personally involved with a wider aspect of the business,” she said.


“BA invested £600m on a comprehensive marketing strategy in January, which is now well on the way to being implemented.”


There are 12 people in BA’s leadership team including the airline’s sales director Dale Moss.


n The Guild of Business Travel Agents has said the next four weeks are critical in the trade’s preparations for BA’s new payment scheme.


A spokesman said some detailed decisions would have to be made by the end of next month to allow everyone time to adjust by the January 1 deadline.



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