| Journal: TWUK | Section: |
| Title: | Issue Date: 07/08/00 |
| Author: | Page Number: 30 |
| Copyright: Other |
Disney programme by Alan Moore
New UKbrochure aims for Californian appeal
Disneyland added to latest offers
THE Walt Disney Travel Company is adding California to its first dedicated holiday programme for the UK market, which was initially launched in May featuring its Orlando theme park and other Florida product.It will be introduced in the third edition of the brochure in December, following a second release of the programme this month that will see some minor pricing adjustments.
The California section will include holidays to Disneyland and its new California Adventure theme park, which opens in February next year at the Anaheim resort, as well as flydrives and stays in other parts of the state.
Walt Disney Travel Company director Andrew Waller said: “Theme park stays are a bit limited on the West Coast compared to Florida and visitors are only there for about four or five days. Because of this, we need to provide a full California programme in order to have Disney as a part of a two-week holiday.”
He said the content is still in the planning stages but added flydrive holidays will play a big part in the California section, which will considerably increase the total size of the brochure from its current 72 pages. Waller said he hoped this would in turn help to increase the number of visitor nights at Disneyland. The average length of stay in Walt Disney World, Florida, is 12 nights.
“We recognise that Disney is a part of many people’s US holidays and they want to combine it with other things, so we will continue to review our content range. Disney cruises are already very popular, and new seven-night cruise itineraries from Port Canerval coming on line this month will help to give this more exposure.”
The original Florida launch edition, which runs to October 31, next year, already features a wide range of holiday options, including 16 Disney on-site hotels, beach resorts, private homes and all-inclusive options.
However, the cover of the brochure is devoid of any holiday branding and could be misconstrued as just a Disney information brochure.
But Waller denies this. He said: “We discussed this point at length.
“But the final strategy for the cover was to keep it very clear, simple and single-minded to give it impact.
“It’s the content that will come across and we have already had an incredible response from the trade, which so far represents the vast majority of bookings.
“We will distribute the brochure to anyone that is interested in racking it and are already working with the likes of Lunn Poly, Travel Choice, all the major consortia and a huge number of independents.”
Go West: Disney will seek to add flydrives
new attractions at a glance
DISNEY’SCALifornia adventure
Hollywood Pictures Backlot: new additions are the Art of Animation, Hyperion Theatre, Jim Henson’s Muppet Vision 3D, Superstar Limo. There is also a Hollywood and Dine and ABC Soap Opera Bistro.
Walt disney world resort
Rock ‘n’ Roller Coaster: from 0 to 60mph in 2.8 seconds, riders are strapped into one of four 24-seat stretch-limo cars and subjected to almost five G force as they hit the first inversion before a series of twists and turns, listening to a rock soundtrack from speakers in each vehicle as they go.
Universal orlando
Men in Black Alien Attack: riders chase aliens through the streets of New York to score points from direct hits with zap guns. In a high-tech simulated ride, aliens can return fire, spinning vehicles out of control.
The Flying Unicorn: one for the youngsters – an aerial ride through a mystical forest on the back of the unicorn.
Speed freaks: take a quick spin on Walt Disney’s new Rock ‘n’ Roller Coaster