| Journal: TWUK | Section: |
| Title: | Issue Date: 21/08/00 |
| Author: | Page Number: 4 |
| Copyright: Other |
Consumer awareness
Virgin Sun looks to lift profile
VIRGIN Sun has admitted it needs to raise awareness of the short-haul brand as it continues to rely on sister company Virgin Holidays to get racking space.Launching its 2001 second-edition Summer Sun and Greece brochures, general manager Chris Woodbridge-Cox said Virgin Holidays was the major factor in securing deals with agents.
“It is a strong brand and the driving force behind racking deals,” he said. “We are very conscious about the need for distribution and realise we are not in as strong a position as our competitors.”
He said he was confident the operation would be able to stand on its own two feet soon.
Woodbridge-Cox added 2001 would be a year of consolidation after a tough 2000 season.
Kefalonia has been added to the 2001 Greece programme, which also now features in Summer Sun. Woodbridge-Cox said the operator is looking for more daytime flight slots in order to get more attention from the family market.