TOURISM Quebec is trialling a new electronic business centre for the North American travel industry which will be introduced to the UK trade later in the year.
Destination Quebec UKdirector Josephine Wiggall Lazarus said: “When it is live in Europe during the course of 2000, it will provide quicker and easier access to information in order to be able to create more product development and sales.
“It is an interactive support system for tour operators and agents and we want to talk to our tourism partners to see how best we can use it to their advantage.”
On the promotion front, she added that Quebec will be increasingly targeting the UK consumer this year.
“We now have more than 100 tour operators featuring Quebec, and our initiatives this year will be based on a multi-marketing mix of advertising, direct mail and more joint operator promotions to the consumer,” she said.