| Journal: TWUK | Section: |
| Title: | Issue Date: 04/09/00 |
| Author: | Page Number: 37 |
| Copyright: Other |
NEWS IN BRIEF
n web charges droppedThe New Zealand Tourism Board has dropped the subscription charge of approximately £130 for its trade-only Web site, www.tourisminfo.co.nz. The site gives tour operators and retailers information on the destination and its products, research material on the market and opportunities to participate in joint promotions and trade shows.n new campaignThe 100% Pure New Zealand consumer promotion, launched last year, is moving into its second phase with the start of a print campaign in glossy magazines and weekend supplements in national newspapers. It runs from September to November, and again from January-March. Television slots are scheduled for the south and London area in January. n aat kings expansion Australia and New Zealand specialist AAT Kings is expanding its New Zealand programme for 2001 to feature new farm-stay and vineyard visits. The operator has yet to finalise the new tours, which have been introduced as a result of the specialist’s decision to operate its own itineraries in New Zealand. It now employs six sales staff in New Zealand and has recently purchased two new48-seater coaches.
n web charges droppedThe New Zealand Tourism Board has dropped the subscription charge of approximately £130 for its trade-only Web site, www.tourisminfo.co.nz. The site gives tour operators and retailers information on the destination and its products, research material on the market and opportunities to participate in joint promotions and trade shows.
n new campaign
The 100% Pure New Zealand consumer promotion, launched last year, is moving into its second phase with the start of a print campaign in glossy magazines and weekend supplements in national newspapers. It runs from September to November, and again from January-March. Television slots are scheduled for the south and London area in January.
n aat kings expansion
Australia and New Zealand specialist AAT Kings is expanding its New Zealand programme for 2001 to feature new farm-stay and vineyard visits. The operator has yet to finalise the new tours, which have been introduced as a result of the specialist’s decision to operate its own itineraries in New Zealand. It now employs six sales staff in New Zealand and has recently purchased two new48-seater coaches.