| Journal: TWUK | Section: |
| Title: | Issue Date: 04/09/00 |
| Author: | Page Number: 37 |
| Copyright: Other |
Air New Zealandteams up with tourist office to target high-spending travellers
AIR New Zealand is embarking on a joint marketing campaign with the country’s tourism office to target high-spending travellers for the forthcoming December-March peak period.From October, the campaign with Tourism New Zealand will include advertisements in glossy magazines to promote the destination’s lifestyle, food and wine and special-interest appeal.
The airline’s UK manager Roger Poulton said: “We have seen our business-class loads increase steadily over the past two years.
“This campaign is a dedicated push for the coming peak season to see growth in the percentage of upmarket leisure traffic to New Zealand.
“Many of these travellers are either young professionals who want to travel in style, or over-50s who are enjoying increased leisure time and with high levels of disposable income.”
“These are all high-yield markets which are increasingly important to us.”
n Singapore Airlines has completed its acquisition of a 25% interest in Air New Zealand, a move welcomed by the ANZ board of directors. Four new directors have been appointed in the deal which cements the three-airline partnership between Air New Zealand, Ansett Australia and Singapore Airlines – all part of the Star Alliance group.