Journal: TWUKSection:
Title: Issue Date: 04/09/00
Author: Page Number: 22
Copyright: Other

ANZ publishes agents’ guide

ANZ Tailor Made Holidays has produced the Blue Book – an agent’s guide to hotels and homes in Australia and New Zealand – following the success of a similar guide in the US.

The American Blue Book has generated 15,000 customers for sister company USATailor Made Holidays and is expected to rise to 25,000 next year. Its success is attributed to the increasing demand for alternatives to pre-paid package holidays and there are already high expectations for the new ANZ brochure.

It targets the market for land arrangements and provides ready access to hundreds of hotels, private rental homes, apartments and other high demand land product in both Australia and New Zealand.