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Hilton sets sights on family market



Journal: TWUKSection:
Title: Issue Date: 25/09/00
Author: Page Number: 4
Copyright: Other





Hilton sets sights on family market

HILTONhas invested £60,000 in a new concept aimed at attracting more young families to stay at its UKhotels.

Planet H, launched on September 13, provides designated Fun Rooms for children with a ball pool, table tennis and ten-pin bowling among the attractions offered.

Hilton leisure products brand manager Becky Wilson said: “Planet &#42 is being piloted at the moment, although the opportunities to develop the brand are endless.”

A Planet &#42 weekend break starts from £64 per night for a family room at Hilton Swindon, based on two adults and one child.



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