News

First Choice direct mailing angers agent

Report by Jane Archer

TRAVEL agents are being urged to derack First Choice’s
cruise brochure after the company sent a letter to previous clients offering a
15% discount if they book direct.

Tailor Made Travel company director Simon Morgan said he
received a letter from First Choice which encourages clients to call into a
local agent to collect a brochure, but offers a 15% discount if they book
direct.

Morgan said: “Does First Choice now see agents as free
distribution points for its brochures? I have thrown all my First Choice cruise
brochures and I suggest other agents do the same.”

First Choice Holidays sales and distribution director John
Wimbleton said he was disappointed Morgan had not contacted him first and added
First Choice gives most agents a 15% discount to pass on to clients. He could
not comment on why Tailor Made Travel was unable to offer a discount.

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