Report by John Lavabre
P&O PRINCESS Cruises plc has floated on both the London
and New York stock exchanges.
The flotation follows the demerger of the company from the
P&O Group. The company is listed under the trading symbol POC in both
locations.
P&O Princess Cruises has also announced that it is to
form a marketing alliance with America Online, the Internet service provider. The
alliance will see the two companies developing programmes to promote P&O
Princess Cruises both on-line and off line.