Haven Europe promotes sports events for 2001

Latest self-drive programme adds locations and booking offers

Haven Europe promotes sports events for 2001

Report by KIRSTENBOWLING

HAVENEurope is promoting half-price discounts and sporting events in its 2001 self-drive programme to France, Spain and Italy.

To encourage repeat passengers and increase its market, the company is offering 50% off to people booking at its eight parks in France. The first night at the park must be on or after April 18 and the last night on or before May 24 next year.

The programme also promotes Haven’s range of sports, which include tennis, football, dance, cycling and go-karting as well as water-based sports such as sailing, water-skiing and snorkelling.

Haven Europe marketing manager Kate Locke said:”Sport is a major part of a Haven holiday and customers can pre-book sports vouchers, which are excellent to give to children.”

In addition to its eight French parks, Haven Europe also has site facilities in Spain and Italy and this year features a new park in Union Lido, Italy, which does not appear in the brochure.

Locke explained:”We only found out we had it after the brochure went to press.”

The brochure has been made more user friendly with front and back fold-out sections showing destinations with accommodation choices and prices.

A seven-night tent break at Le Château de Glinee and Le Ranc Davaine in France leads in at £149.

Haven Europe is part of the Rank group which has been sold to Bourne Leisure for £650 million.

Marketing director Tim Gibson said:”It’s great because we have our dedicated brand and hopefully these additions will only improve it. We want to be able to focus capital spending on improving the holidays, which is an on-going process anyway, and the business.”

Bookings boost: viewing the brochure, from left, are Andy Washington, divisional marketing manager, Rank Group Holidays Division; Tim Gibson, marketing director, Haven Europe and Kate Locke, marketing manager Haven Europe