| Journal: TWUK | Section: |
| Title: | Issue Date: 30/10/00 |
| Author: | Page Number: 37 |
| Copyright: Other |
Costa Cruises revamps Website to accommodate UKtrade
COSTA Cruises has launched its new-look Web site for the UK market.
The Web site was set up two years ago but was not available to the UK market.
Costa customers or interested clients can now log on to the site and get information on destinations, the Costa fleet, cruise programmes and prices.
Costa Cruises advertising consultant Sandra Benson said:”The Web site has a slightly different look for the different markets but we have only just opened it to the UK sector.”
The revised site, www.costacruises.co.uk, is being advertised with a banner campaign, which can be found on BT Internet sites btinternet.co.uk, genie.co.uk and talk21.co.uk. Visitors are then invited to click onto a link to ‘win a costa cruise’ which takes them straight to the Costa site.
Site visitors will then have to answer three trivia questions before being entered into the draw to win a cruise in the Mediterranean.
* Costa Cruises is celebrating the return of the Italian tri-coloured flag to the fleet.
The Genoan company is flying the flag after amendments made to the law allowing Italian firms to fly the national flag without losing competitiveness.
COSTA Cruises has launched its new-look Web site for the UK market.
The Web site was set up two years ago but was not available to the UK market.
Costa customers or interested clients can now log on to the site and get information on destinations, the Costa fleet, cruise programmes and prices.
Costa Cruises advertising consultant Sandra Benson said:”The Web site has a slightly different look for the different markets but we have only just opened it to the UK sector.”
The revised site, www.costacruises.co.uk, is being advertised with a banner campaign, which can be found on BT Internet sites btinternet.co.uk, genie.co.uk and talk21.co.uk. Visitors are then invited to click onto a link to ‘win a costa cruise’ which takes them straight to the Costa site.
Site visitors will then have to answer three trivia questions before being entered into the draw to win a cruise in the Mediterranean.
* Costa Cruises is celebrating the return of the Italian tri-coloured flag to the fleet.
The Genoan company is flying the flag after amendments made to the law allowing Italian firms to fly the national flag without losing competitiveness.