Bridge to focus on branding

Bridge to focus on branding

BRIDGE Travel is to spend more time developing individual brands as part of its plans to improve the product.

The move follows concerns that the operator was losing ground to rivals (Travel Weekly September 11). Brand managers, who will be given roles as directors, will spend more time investigating promotional and added-value opportunities.

Meanwhile, Airtours-owned Bridge has appointed François Colavecchio to the role of e-commerce marketing manager. He previously worked for Internet tour operator Moreitaly.