DOME organiser the Millennium Experience has launched a £200,000 television advertising campaign in a bid to drum up public interest for the attraction.
The commercial covers several of the Dome’s attractions, including the giant body and the Millennium show and is part of an overall £1.5m advertising budget which will run until March.
The Millennium Experience has refused to reveal visitor figures until next month but dismisses speculation that the attraction is suffering from poor sales.
General manager travel trade Elizabeth Boyden claims customer satisfaction surveys prove it is a success.
Of the visitors surveyed, 91% say the Dome is worth the trip while 74% say they would recommend the attraction to friends.
Rainbow Holidays product director Chris Edwards, who has put together ticket and Thames river cruise packages, said:”Sales have grown but these are for peak periods such as half-term holidays and the Easter break. We are trying to make the trade a bit more aware of what is at the Dome.”
To capitalise on peak periods, the Dome will open during the evenings at certain times of the year.
Originally, organisers intended to wait until the summer to extend visiting hours but may now bring the date forward to May.
Boyden said:”We will decide in April. We are just seeing how sales go before we decide on the exact dates or how many nights the Dome will be open.
“It could well be more than one day a week or it could be a weekend.”