Report by Kirsten Bowling
THE AUSTRALIAN Tourist Commission has spent £1 million
on an advertising campaign to promote Australia as a shorter holiday
destination.
Marketing development manager for UK, Europe and
Africa Rodney Harrex explained: “The Olympics provided people with a strong
impetus to visit Australia but we are now looking at how we can take the
tourism forward. We have spoken to airlines and tour operators and found that
UK travellers consider Australia to be one of the most desired destinations.
Our aim with this campaign is to to say to people that they don’t have to see
Australia all in one go, it does not have to be the trip of a lifetime, so why
not take two weeks in Australia, combine Sydney with Perth or the Great Barrier
Reef.”
The advertising campaign begins next Monday and can be
seen on bill boards around the capital and in the national press.