| Journal: TWUK | Section: |
| Title: | Issue Date: 23/04/01 |
| Author: | Page Number: 53 |
| Copyright: Other |
Accor Group to promote new hotels in Middle East
The Accor Group will focus on its increasing presence in the Middle East at this year’s Arabian Travel Market.
With updates on 18 new hotels due to open in the region, the group has also increased its hotel activities worldwide by 26.5% in the past year.
Located in Hall 4, stand 630 at the trade show, Accor will also be launching its WorldwideSolutions Programme as well as revealing its new brand logos for the luxury Sofitel Demeure Hotels and Resorts; the business-oriented Novotel brand; the Mercure, the quality Ibis brand; All Seasons Hotels of Australia, Redroof Inns; and Motel 6 in the US.
Accor will also launch Summer Sale packages, a dedicated programme for children and other incentives and will reveal acquisition plans.