AGENTS have been accused of losing crucial sales by ignoring
customers when they walk through the door.
Startling research conducted by First Choice revealed that
50% of agents–both independents and multiples–are failing to even acknowledge
potential holidaymakers.
Revealing the findings to 300 agents at the Advantage Travel
centres conference in Ireland, deputy managing director John Wimbleton said the
lack of effort from staff is driving customers away–and encouraging direct
sales.
Wimbleton later commented that his comments were not
directed at Advatnage members but to all agents.
Advantage Travel Centres president Roger Smith said: “I
think he has a point but many agents don’t see themselves as sales people but
advisors.”