ON-LINE agency The First Resort is providing holidays to the
Automobile Association website, www.theAA.com.
AA customers visiting the Get Away section of the site can
now search for sun and late holidays from a range of tour operators. Booking
will be done through a specialist phone line to the agency’s call centre.
The AA acquired an equity stake in The First Resort in
return for a £4 million investment earlier this year (Travel Weekly March 26).