Report by Lydia Wilson
THE ASSOCIATION of Greek Travel Agents is aiming to change
the young and hip clubbers’ image of Cypriot resort Ayia Napa with a UK public
relations drive.
AGTA’s tour operator and travel agent members believe recent
images of Ayia Napa as a European clubbing capital need to be balanced with more
information about the area’s family resorts, good beaches and quality hotels.
An AGTA spokesman explained: “Ayia Napa needs to retain its
family appeal. It cannot survive as a clubbers resort and its is the aim of all
AGTA members to ensure that Ayia Napa finds a balance in order to maintain
sustainable tourism.”
AGTA has appointed a public relations company to kick off
its plans.