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ABTA highlights consumer protection

ABTA is spending £250,000 on a new campaign and logo to
highlight the financial protection of booking through an ABTA agent.

An advert with the new logo – a tick forming the words ‘ABTA
Assured’ – appeared in national newspapers at the weekend carrying the
strapline ‘Bring the highest protection factor on holiday’.

Head of marketing for the campaign Keith Betton said: “An
average of 87% of people recognise the ABTA name, but not a lot of people know
what we do. We want to link knowledge of the name with safety and assurance.”

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