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operator Sovereign has unveiled its new corporate identity.
The former
Sovereign crown logo has been dropped in favour of a new typeface.
In
addition, Sovereign has expanded its product range and produced three brochures
for 2002: Villas and Apartments, Summer Sunshine and Worldwide Holidays.
The
brochures have each been designed to resemble glossy magazines.
The changes are the result of a six-month research programme
into the needs of premium market customers and Sovereign hopes they will increase
its appeal to them.