TELEVISION-based agency Travel Deals Direct has broadened
its product range and started selling holidays in the upmarket and adventure
sector.
The company has signed deals with tour operators Somak and
Hayes and Jarvis and now offers breaks in Kenya, Egypt and Thailand.
It has also strengthened its cruise proposition via
partnerships with P&O Cruises and Royal Caribbean International.
Travel Deals Direct has taken the move following success in
selling traditional sunshine destinations such as Majorca, Tenerife and
Florida.
Commercial Director Gary Wardrope said: “Having been successful
in the mainstream holiday markets, we’re now really starting to fly in some
other sectors too. We will certainly be developing this area of our business as
we become an increasingly interactive service, making the most of our
technological advantages and exciting opportunities.”