LUXURY hotel chain Sofitel has expanded its sales and
marketing team.

Former director of international sales Jacky Tresch has
taken on the new role of director of marketing and positioning.

Tresch will be responsible for developing pricing, promotions,
partnerships and distribution programmes for the Sofitel brand.

Alexis de la Palme becomes Sofitel’s director of
international sales. De la Palme, who joins from Forte where he was regional
sales director, will be responsible for developing sales worldwide,
specifically with large international clients.