AIRTOURS hopes to capitalise on next year’s early booking
market by issuing holidaymakers with a promotional video on return from their
summer 2001 holiday.
The ‘Holiday Ideas’ video will be mailed out to almost 250,000
households and highlights early booking discounts. In addition it will feature
suggested breaks customers may want to book ranging from summer sun, ski and
cruising holidays.
The video will be supplemented by recipe ideas, selected by
celebrity chef James Martin, to recreate favourite holiday menus.
Deputy managing director Seamus Conlon said: “We want to
maximise all opportunities to capture repeat sales while a great Airtours
Holidays experience is still front of mind.”