MONARCH Airlines is taking a leap into the unknown by
appearing in a warts-and-all documentary, which the carrier hopes will bring
its public profile into line with better known companies like easyJet.
The airline has no control over the content of the 10-week
series – called Holiday Airline – and admits it spent weeks weighing up
the pros and cons of making the programme.
The first edition of Holiday Airline can be seen
tonight at 8.30pm on ITV.