THOMSON’S German owner is to impose itself on the UK market
with the launch of a master brand that will affect virtually the entire Thomson
Travel group.
Preussag unveiled World of Tui as the brand that will unite
all of its European product within the next three years.
TUI is Preussag’s tour operating arm and is totally unknown
to UK customers.
Branding analysts said it will have little impact on
consumers and was more of a corporate move.
Under the plan, Preussag will spend £18.7 million a year for
three years rolling out the umbrella brand – along with a red smiley face logo.
While individual brand names will remain, new colours and typeface will be
introduced to match the new logo.