BRITISH Airways’ top management have met senior officials at
ABTA to discuss ways of boosting sales through the trade in the wake of last month’s
attacks on the US.
ABTA chief executive Ian Reynolds, president Stephen Bath and
Scottish chairman Sandy MacPherson told BA chief executive Rod Eddington that
agents needed tools to convince a wary public to fly.
BA UK and Ireland head of sales Tiffany Hall said the airline
was looking at every option and refused to rule out the possibility of
extending sales and marketing agreements to include premium ticket-selling
agents currently without deals.