BWIA, the reborn West Indian airline, has ensured instant coverage in the hallowed pages of Backchat.
All it had to do was drag along one of West Ham’s top players to help unveil its new livery at Heathrow.
Goalie Shaka Hislop, one of your correspondent’s firm favourites from the Academy of Football, was on hand to help BWIA director UK and Ireland Peter Iland show off the new colours.
The tail features a steelpan image in place of the former garish colours.