quotes

quotes

“What we are seeking is central Government investment for the future of Britain. So far we have failed. We have failed to change the mindset of Treasury ministers and officials. We’ve failed toconvince ministers that investing in successful industries is just as sensible and socially credible as propping up market failures.”

Richard Tobias, chiefexecutive, BITOA

“I’m not sure about the argument that the Treasury never listens. Maybe I’ll have a better idea in a couple of months after I go with my begging bowl. The industry has gone through a hard time. Whether we can act depends on whether we can act together and invent partnerships that work.”

Kim Howells, tourismminister

“The real problem is that we don’t market ourselves strongly enough. Marketing must operate from the top down with strong campaigns and strong themes. It’s better to be spending money centrally in order to make a big impact. There is a lot of good stuff out there. But it can be confusing and it doesn’t establish a key theme.”

Ian Reynolds, chiefexecutive, ABTA