News

BTA takes philosophical approach

THE
BRITISH Tourist Authority has launched a Discover the Magic of Britain campaign
based around JK Rowling’s book and film Harry Potter and the Philosopher’s
Stone.

The
campaign is aimed at encouraging overseas visitors to Britain to search for
ghosts, witches, giants and dragons by using the specially designed map and
guide. Locations in the guide include Gloucester Cathedral, Alnwick Castle in
Northumberland and Giant’s Causeway in County Antrim.

 

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.