EXPEDIA is to launch its most comprehensive promotion on
January 14 with thousands of cut-price deals across all sectors of the
industry.
The campaign will be supported by a six-figure marketing
drive across the country is all forms of advertising.
Deals have been arranged by the on-line agent for flights,
hotels, car hire and package holidays between January 14 and 21 in a bid to
stimulate the market during this key booking time.
The limited offer sees deals with seven airlines, including
bmi british midland, United Airlines and SAS, hotel upgrades, transfers and
excursions and discounted car hire and free cancellation waiver. The offer also
includes free insurance and child places and 50% off summer sun holidays
through deals with package operators.
The agency will highlight the marketing initiative in newspapers,
on-line banner advertisements and targeted mailings.