Great Lakes embarks on UKmarketing push

Great Lakes embarks on UKmarketing push

THE Great Lakes of North America is stepping up its UK marketing activity next year after being given more money by member states.

Executive director Patrick Kaler would notdiscuss figures, but said Great Lakes’ members – seven US states and one Canadian province – had doubled the money available for marketing in the wake of the terrorist attacks of September 11.

“Our members recognise the need to support trade partners and get across the message that we are open for business,” said Kaler. “We will use the money to enhance product, to train UK operators and for consumer activities to increase awareness of the Great Lakes region.”

The Great Lakes will rework its promotional material to focus more on seasonal itineraries. “We are saying that instead of Florida’s 365 days of sunshine, the Great Lakes states offer seasonal attractions,” said Kaler. “We have snow-mobiling and dog-sledding in winter, scenic drives to see the colours during fall, and spring and summer activities on our lakes such boating and fishing.”