LIBRA Holidays is to drop its Priceright brand in a bid to
increase its appeal to both agents and consumers.
Sales and marketing director Paul Riches said Priceright no
longer fits in with Libra’s more up-market image.
The brand will not feature in Libra’s summer 2003 programme,
set to be published in a few weeks time.
The operator’s Goldenjoy Holidays diving brand will be
unaffected by the changes