THE On-line Travel Corporation has rebranded its consumer
website in a bid to cash in on the e-packaging trend.
The site, formerly known as OTC-UK.com, has been given a new
look and can now be found at www.onlinetravel.com.
OTC chief executive officer Mark Jones said: “Self-packaging
for travellers has caused an industry whirlwind, and the launch of
Onlinetravel.com, as our flagship brand demonstrates our commitment to remain
at the head of the new travel market.”
The rebrand only affects the website. The company will still
trade under the On-line Travel Corporation name.