MYTRAVEL has been forced to ditch the
first brochure run of its Simply Small and Friendly range after a £35,000 name
blunder.
The
launch has been delayed after Thomson complained it sounded too similar to some
of its brands.
MyTravel
chiefs are now devising a new name and agents have been told not to rack the
file copies they have received.
MyTravel
put the price of pulling the brochures at £35,000 but industry sources
estimated the total cost to be between £100,000-£200,000, depending on brochure
size and
print
run.
“This
is a fundamental mistake and must have cost a lot more than they say,” said one
operator.
MyTravel
is already hurting after errors on price comparison advertisements had to be
changed, a move thought to have cost a four figure sum.
The
mistakes came to light as MyTravel put an end to its price comparison adverts
with Thomson and Thomas Cook.
For full story, see Travel Weekly on Monday