DELTA
Air Lines is axing its Delta Express low-fares brand to make way for a new
higher profile low-cost airline.
The
start-up carrier launches next year on initial routes between the northeast US
and Florida using a fleet of Boeing 757s.
The
name, onboard products and service style will be revealed in the next few
months.
Delta
said it will be using its advanced direct-sell technology to sell tickets on
the new carrier, which is likely to mean travel agents will barely be selling
the airline.