THE British Tourist Authority is banking on a £6
million campaign to boost visitor numbers if the UK and US attack Iraq.
The short-break campaign will not start
until the late summer but 11 key markets around Europe will be targeted, with
London playing a prominent role.
BTA chief executive Tom Wright could not say how many
jobs or visitors would be lost in the event of a Middle Eastern conflict, but
said the BTA’s experience following September 11 meant it was prepared.
“The ‘Only in Britain. Only in 2002’ campaign means we
have plans in place to build the response. The key is to have the right offers
out there,” he said.