CONSORTIUM
Midconsort has come under threat for thesecond time in less than a year following a recruitment offensive by
rivalAdvantage.
The 125-shop consortium was targeted by the Global
Travel Group last year(Travel Weekly June 10 2002) while rumours Advantage was
also seeking topoach Midconsort
members were denied.
The fresh bid, in which members have been sent a
letter by Advantage agentand recruitment
consultant Julian Foster weeks before Midconsort's annual£700 subscription is due, has forced a counter-attack from Midconsort.
Chairman Neil Basnett has written to members
refuting Foster's claims ofbetter commercial
deals. He added: "Such an aggressive approach will havethe opposite effect by turning members against him. I'd be surprised if
welose any members to Advantage."
Foster has also written to 360 non-aligned agencies
but has yet to recruitnew members. He said
Advantage's deals were "infinitely superior" anddenied it was a case of sour grapes after Midconsort refused to take him
on in a similar role last year.