VISITBRITAIN
has made four appointments to its board.

They
are: British Airways marketing and commercial development director Martin
George, Whitbread Hotels managing director Alan Parker, Confederation of
British Industry director general Digby Jones and British Casino Association
chairman Viscountess Penelope Cobham.

VisitBritain
was launched on April 1 to market England to the British and Britain to the
rest of the world.