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LTB’s Campbell targets high-spenders

LONDON
Tourist Board has appointed David Campbell as its new chief executive.

Campbell,
currently non-executive chairman of Zenith Entertainment, takes up the post on
June 9 with a reported salary of £250,000 plus bonuses.

LTB
deputy managing director Sandra Elliott predicted one of his goals would be to
grow visitor numbers, targeting 2000’s figure of 31.6 million. He will also be
charged with compiling London’s bid for the 2012 Olympics.

“Attracting
back the high-spending, long-stay tourists is likely to be one of his main
priorities,” she said.

All
this is in accordance with meeting mayor Ken Livingstone’s VisitLondon plan for
boosting tourism in the capital. Already £7 million has been allocated to
promote London’s tourism, with £15 million needed to recover tourism from the
current downturn.

Following
Campbell’s appointment, LTB’s Board will be restructured. The post of managing
director, following Paul Hopper’s retirement on February 28, will be filled for
an interim period by Elliott.

Previous roles held by Campbell included helping to
found the Ginger Media Group with DJ Chris Evans. He was also the youngest
marketing manager for Pepsi.

 

 

 

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