BRITISH
Airways has secured the talents of pop diva Kylie Minogue to boost sales.
Minogue
– famed for her figure as much as her records – will be appearing in Covent
Garden, London, today for the launch of BA’s direct-sell BA Holidays Tropical
Beaches brochure.
It
is likely she will front future campaigns for BA.
Previous
travel campaigns headed by the pop princess include Eurostar.