THOMAS Cook has become the first multiple to sign up to
Cadogan Holidays’ Elite Club.
In total 223 Thomas Cook branches from key regions have been
awarded Elite status enabling them to receive 21% commission, £10 Marks and
Spencer vouchers, 10 visits a year by sales executives and there free
educational places a year.
Special terms have been negotiated between Thomas Cook and
Cadogan for the 223 branches, with incentives and promotions planned.
Existing Elite Club members include Worldchoice, Advantage
and British Airways Travel Shops.
Meanwhile, a second ‘Premier Club’ has been launched by
Cadogan for agents who “don’t quite fit the bill” for the Elite Club.
Cadogan aims to have two Elite members and one Premier
agency in every town.