FORMER Royal Caribbean director Pete
Williams has joined Hebridean Island Cruises as marketing and sales director.

Williams, formerly director of
sales, marketing and distribution for the UK and Ireland at Royal Caribbean
International, will focus on expanding Hebridean’s distribution network.

Work will include building
relationships with tour operators and agents and raising brand awareness.

Before joining Hebridean, Williams
was a consultant to Swan Hellenic Cruises, where he also worked on expanding
its distribution channels and advising on marketing.