MYTRAVELLITE
boss Tim Jeans is going head-to-head with his former employer Ryanair on the
Birmingham to Dublin route.

The
former Ryanair sales and marketing director’s new airline will launch a double-daily
service from the end of September – prompting a war of words between the two
carriers.

Ryanair
has cut one-way fares to just 50p, with MyTravelLite responding by offering
flights for free.

Jeans
said: “Fundamentally Ryanair and Aer Lingus have got complacent. Ryanair
is offering half the number of flights it did from Birmingham five years ago
and its fare levels have crept up to the same levels it complained Aer Lingus
used to offer.”

Jeans
added he was looking forward to the challenge. He said: “The great thing
about competing with Ryanair is it’s a bit like fishing for mackerel. They
can’t help jumping on the hook.” 

A
Ryanair spokesman said: “Ryanair welcomes competition. This is not the
first time an airline had announced a Dublin route and it won’t be the last.”

MyTravelLite
will pull its Amsterdam service to accommodate the new Dublin route.

Meanwhile,
Ryanair is launching new services from Glasgow Prestwick to Gothenburg and
Bournemouth to Barcelona-Girona from October.